Important to have a well-defined Problem Statement from the previous Design Thinking stage, Define:

Ideation Process


It is easier to tone down a wild idea than to think up a new one. - Alex Osborn

Worst Possible Idea

Once analyzed, a bad idea may turn out not so bad, after all...


So, what now?

As a team, utilize one or more of the above Ideation techniques, and come up with some product/policy idea you'd like to market to your User group as a way to get them living more actively!

If you need to re-empathize or re-define, this is your last chance to better understand your user before commmitting to some prototyping work.

Fill out this handout.

A further note - when ideating for an Active Living project specifically, you should keep a few points in mind to help focus:

What you should not be thinking about at this stage is how hard will it be to prototype or build or code this idea...